Here are some key components and tactics often employed in digital marketing
Search Engine Optimization (SEO)
Optimizing websites to improve their visibility and rankings in search engine results pages.
Pay-Per-Click (PPC) Advertising
Placing ads on search engine results pages or other relevant websites and paying each time a user clicks on the ad.
Social Media Marketing
Utilizing social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to reach and engage with the target audience through organic posts, sponsored content, influencer collaborations, and paid advertisements.
Content Marketing
Creating and sharing valuable and relevant content (such as blog posts, videos, infographics) to attract and retain a clearly defined audience.
Email Marketing
Sending targeted and personalized emails to nurture leads, increase customer retention, and drive sales.
Influencer Marketing
Collaborating with influential individuals in specific industries or niches to promote products or services to their followers.
Conversion Rate Optimization (CRO)
Analyzing website user behavior, conducting A/B testing, and making data-driven changes to optimize website pages for improved conversions.
Analytics and Reporting
Tracking and analyzing
The most effective way to
attract your ideal prospects.
Everyone is online now, often for 15+ hours per day, whether it’s with their computer, phone or embedded smart devices… And, so are your future customers.
Superb web and mobile application design is where it all starts
Get answers to common questions.
Why is good web design important?
Good web design is important because it does many things all at once. It confirms for the right prospects that they are in the right place (i.e. you are actually offering what they are looking for) and also shapes the impression they will have of your brand. It conveys authority and credibility that helps your prospective customers feel comfortable interacting with your business. And crucially, good web design makes it easy for your website visitors to take the next step, whether that’s buying something, signing up for a newsletter or picking up a phone and calling you.
What is digital marketing?
Digital marketing (DM) is the marketing of your business using digital (online) channels. DM often starts with having an attractive website that is designed to encourage visitors to take the next step in your sales process and involves such strategies as search engine optimization, social media and often, paid advertising.
What does a digital marketing agency actually do?
A digital marketing agency works closely with the business owners to create a comprehensive online marketing game plan, including identifying what specific products and services you wish to sell online, the ideal prospects to sell them to and how to reach these prospects online.
What is search engine optimization (SEO)?
Search engine optimization, or as more commonly known, SEO, is the process of making your website show up in a better position on the search engine results. For example, what we want to happen is that when someone does a Google search for something you sell, a link to your website shows up at the top of the Google results page.
What is social media marketing?
Social media marketing is using social media platforms to promote your business. Examples include Tweeting on Twitter (X), posting comments on Facebook and uploading images to Instagram. The goal is to engage with your prospects via social interactions, and thus encourage them to do business with you.
What is paid search advertising?
This is the strategy of paying search engines to display your ads to people searching on the Web. These paid ads show at the top, bottom and sometimes to the side of the other search results and generally are labeled with the word “Sponsored”, or something similar.
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